Multicultural Initiative

Objectives

• Collect and maintain research to benchmark business opportunities with multicultural markets in the meetings industry
• Establish the forum and serve as the clearing house that will foster industry partnerships
• Increase “Business to Business” alliances with multicultural organizations
• Increase and retain multicultural membership, faculty, leadership, vendors and staff in MPI
• Expand personal and professional development opportunities for members, faculty, leadership, vendors and staff in MPI
• Create awareness around the impact of the MPI brand

Partnering with the National Multicultural Tourism Council, MPI launched the Multicultural Initiative to address the needs of, and provide leadership opportunities for, underrepresented groups in the meeting industry. Hattie Hill, one of the most notable motivational speakers in the United States, was appointed chair of the Initiative’s advisory committee, while the MPI Foundation and Walt Disney Parks and Resorts provided sponsorship. Research to determine key issues and avenues for success – including identifying segments and companies offering the best opportunities for multicultural groups, ascertaining professional ingredients to propel such groups into high-level positions, and analyzing current vs. desired skill sets required for advancement – are some of the goals of the Initiative. Research to benchmark business to business opportunities will be used to develop a comprehensive strategic action plan. 

For more information on our Multicultural Programs click here. 

MPI CultureActive© Tool